YieldMetrics AdRoutes is a powerful analytics tool that enables publishers, advertisers, and advertising technology providers to optimize their operations by providing real-time, actionable insights. Using PathSource™ technology, YieldMetrics AdRoutes offers critical information about what services a publisher is using, where advertisers are buying their inventory, how user data is being collected, and more.
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Do you know who’s actually advertising on your site? Who’s buying and selling your inventory? How about your visitor data? YieldMetrics AdRoutes gives publishers a flashlight they can use to illuminate the often murky world of display advertising. With the proliferation of ad exchanges and RTB, publishers often are unaware of where their inventory is actually ending up. YieldMetrics AdRoutes provides publishers with detailed information on every service provider and advertiser appearing on their site, along with information about the channels through which they appeared.
YieldMetrics AdRoutes can help publishers answer:
- What advertisers are buying inventory, and via what channels?
- Which networks or exchanges can bring desired advertisers?
- Where are similar publishers selling their inventory?
YieldMetrics AdRoutes provides advertisers with critical information about how to best reach their target audience. While alternative solutions allow advertisers to track a campaign after launch, only YieldMetrics offers pre-campaign reach analysis, enabling advertisers to accurately predict where a given network or exchange is likely to place their ads.
YieldMetrics AdRoutes can help advertisers answer:
- What inventory does an ad network or exchange actually have?
- Can targeted publishers be reached through lower-CPM channels?
- Where are competitors advertising?
For Advertising Technology Providers
For advertising technology providers, YieldMetrics AdRoutes is the ultimate prospecting, customer management, and market intelligence tool. The detailed data provided by YieldMetrics AdRoutes about publisher service usage, ad network/exchange inventory, and advertiser spend allocation is available nowhere else. Powerful alerting provides immediate visibility into market changes, so you can know every time a prospect starts a new trial or a competitor signs a new customer.
YieldMetrics AdRoutes can help advertising technology providers answer:
- Who are competitors’ customers?
- Who is buying inventory from whom?
- How is customer usage trending relative to other providers?
How To Buy
Please contact firstname.lastname@example.org for more information.